Antonia Andrade: Chief Operating Officer (COO) of Toro Taxes, is the operational engine that drives and supports the entire organization. With a sharp vision for efficiency and process optimization, she ensures that every area of the business runs smoothly and maintains high standards of quality. Her approachable leadership fosters confidence and provides franchisees and clients with the reassurance of having strong support at every stage.

Emma Melendez: Chief Financial Officer (CFO) of Toro Taxes, leads the company’s financial management and oversight with strategic vision, ensuring efficient administration that supports both corporate growth and the day-to-day operations of each franchise. Originally from Venezuela and proudly Latina, she works closely with franchisees to ensure they have clear processes and ongoing guidance in managing their accounts. Her experience, discipline, and commitment reinforce the trust and order that define Toro Taxes.

Francisco Pérez: President of the Business Division at Toro Taxes, leads ToroBusiness—the department designed to be the strategic partner of every franchisee. His mission is to open doors to new opportunities, provide comprehensive solutions, and offer the support needed for each office to diversify and strengthen its services. With a hands-on and solution oriented approach, Francisco and his team are always ready to address any questions and guide franchisees in implementing strategies that drive growth and strengthen their position in the market. His leadership reflects Toro Taxes’ commitment to stand alongside every franchisee, fostering their development and long-term success.

Carlos Maldonado: President of Franchise Development, spearheads the strategic growth and expansion of Toro Taxes across national and international markets. As a proud Mexican–Latino leader, he serves as the primary point of contact for prospective franchise partners, guiding them through every stage—from the initial conversation to the successful launch of their office—while providing insight, guidance, and support. His leadership is rooted in building trust-based relationships and fostering opportunities that drive sustainable, long-term success for the brand.

Greg Ramos: President of Training & Education at Toro Taxes, leads and refines the training programs that drive the professional growth of franchisees and tax preparers. With a career that blends extensive industry experience and deep technical expertise, he delivers training sessions that become defining moments in the careers of those who attend. His practical approach and ability to turn complex concepts into clear, actionable learning make each session a unique experience—one that inspires, strengthens, and leaves a lasting impact on the way the Toro Taxes family works.

Valeria Barrios: President of the Support Department, leads with energy, commitment, and vision in guiding our franchise network. With roots in both El Salvador and Mexico, she champions diversity and ensures every new team member has the tools needed for success through hands-on training and mentorship. Her focus is on creating a smooth, supportive experience while passionately working to strengthen minority communities and help our entire network grow stronger together.

Mónica Mariona: Director of Marketing, leads the creative vision and brand strategy of Toro Taxes, ensuring a consistent and impactful presence across national and international markets. Originally from El Salvador, she develops marketing initiatives that strengthen brand recognition, engage communities, and support franchise growth. Her leadership blends creativity with strategic insight, delivering resources and campaigns that empower franchisees and elevate the Toro Taxes brand.

Argelia Rodríguez: Onboarding Director, leads the integration of every new franchisee into the Toro Taxes family with her characteristic warmth and dedication. Proudly Salvadoran, she provides close guidance and ongoing support so that each new member begins their journey with confidence and is prepared to achieve success from their very first season.

Arlene Maldonado: Vice President of Logistics at Toro Taxes, is a key figure in the organization’s internal operations. Her leadership ensures that every resource, material, and tool is delivered on time and in the right condition. She also plays a fundamental role in planning and coordinating every event we hold, making sure everything is organized and delivered to a high standard. More than coordinating processes, Arlene works to ensure franchisees have the logistical support they need to focus on growing their businesses. Her strategic vision and attention to detail make her an essential pillar in keeping the Toro Taxes experience consistent across every location.